Mercedes about “Sex and the city”
Although the all new isn’t scheduled to hit dealers until October 2008 (January 2009 for the U.S.), the opportunity for a vehicle to be showcased in a scene of the summer’s hottest film, Sex and the City, was too good to pass up. It was however, quite challenging to secure an early release from the prototype vault at the Stuttgart factory.
Having not made its debut prior to the shoot on Rodeo Drive, the vehicle had to travel to the US in a cloak of secrecy. Accompanied by a designated Mercedes-Benz representative from Germany, there were many steps taken to protect the visual identity of the beautiful prototype from the outside world. Even the key which opened a tamper-proof container holding the car was locked away in a safe place
and only accessible by one security personnel!
