Tiger Woods’ Buick Endorsement Walks The Green Mile
Effective December 31, 2008, GM and golf-pro Tiger Woods will amicably part ways and end their 9-year long endorsement deal. Mark LeNeve, GM North America VP of Sales/Marketing said, “Tiger has been a great friend to GM and a fantastic asset through the years helping to bring consumer awareness to many new GM products. In light of the news coming out of Washington,” LaNeve continued, “This decision is the result of discussions that started earlier in the year and the timing of this agreement with these other activities is purely coincidental.” Said Tiger Woods, “I am very proud of the long standing partnership I’ve had with GM and have enjoyed being a part of the company’s dramatic product evolution. We’ve had a lot of fun together and I participated in some unique and rewarding activities. We’ve enjoyed a tremendous partnership over the years and we will maintain strong ties with the many people at GM we call friends.”
Source: General Motors
